The difference between business development and “sales” is as the difference between a Mercedes and  Volkswagen. – Traininguru

Business Development, or “Biz Dev.” may encompass a multitude of dimensions, including but not limited to: sales, lead generation, forming strategic alliances, creating new markets, re-engineering of “selling systems,” ‘pull marketing,’ online strategies, web solutions, social media, training & development, organizational change–even formulating new incentive compensation,  just to name a few.

John A. Fallone - America's Leading Biz Dev. Consultant

Business and Interpersonal Solutions

Traininguru specializes in the development and implementation of proven, powerful, high growth strategies that exponentially boost revenues,  increase profits, while dramatically improving employee motivation, retention,  customer service–all while lowering costs.

Clearly, not every business development manager will typically handle all of these elements in the course of his or her job responsibilities.

However, from a corporate or organizational perspective, sales, marketing, HR, IT, organizational development, client services and account management should all be aligned to maximize the effectiveness of an organization’s business development strategy.

A balanced business development strategy incorporates profitability objectives in addition to revenue growth targets.

“Sales” is focused primarily on top-line growth; business development embodies revenues, profits, client retention and should be  strategically linked among various key business units within the enterprise to most effectively achieve key business objectives.

In future posts we’ll continue to cover the various components of an effective Biz Dev. Strategy.

Remember…Our Biz Dev. Focus is YOUR Biz Dev.

America's Leading Biz Dev. Consultant

America's Leading Biz Dev. Consultant

John A. Fallone



“Regardless of the changes in technology, the market for well-crafted messages will always have an audience.”— Steve Burnett, The Burnett Group

While technology continues to advance at a rapid rate, we must never forget the human factors that drive the many advances we continually witness in today’s changing landscape.

Technology is a tool for solving problems; people actually solve problems.

Within organizations, many challenges are rooted in a failure to communicate appropriately.

Advancing the Human Face of Technology

One of the strategies  Traininguru employs in its focus to accelerate revenue growth and profitability in businesses, is to build the behavioral competencies of the workforce.

IT professionals and other technically savvy associates tend to default on using technology as the primary dynamic for driving solutions.



John A. Fallone

Advancing the Human Face of Technology means building the behavioral competencies of the technical workforce, empowering them to communicate more effectively. – Traininguru

Developing effective communication skills, conflict resolution, negotiation skills, strategic thinking, creative problem solving and other leadership competencies enhances alignment between IT and the other business units.

Building better relationships between IT and its business partners facilitates the achievement of organizational objectives. There is a correlation between building the soft skills of Information Technology Professionals and greater value being derived by the enterprise.

For more information contact:

John A. Fallone
President, Biz Dev Consultant & CEO


Office:  1-203-274-6098
Mobile: 1-203-536-1093
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