The difference between business development and “sales” is as the difference between a Mercedes and  Volkswagen. – Traininguru

Business Development, or “Biz Dev.” may encompass a multitude of dimensions, including but not limited to: sales, lead generation, forming strategic alliances, creating new markets, re-engineering of “selling systems,” ‘pull marketing,’ online strategies, web solutions, social media, training & development, organizational change–even formulating new incentive compensation,  just to name a few.

John A. Fallone - America's Leading Biz Dev. Consultant

Business and Interpersonal Solutions

Traininguru specializes in the development and implementation of proven, powerful, high growth strategies that exponentially boost revenues,  increase profits, while dramatically improving employee motivation, retention,  customer service–all while lowering costs.

Clearly, not every business development manager will typically handle all of these elements in the course of his or her job responsibilities.

However, from a corporate or organizational perspective, sales, marketing, HR, IT, organizational development, client services and account management should all be aligned to maximize the effectiveness of an organization’s business development strategy.

A balanced business development strategy incorporates profitability objectives in addition to revenue growth targets.

“Sales” is focused primarily on top-line growth; business development embodies revenues, profits, client retention and should be  strategically linked among various key business units within the enterprise to most effectively achieve key business objectives.

In future posts we’ll continue to cover the various components of an effective Biz Dev. Strategy.

Remember…Our Biz Dev. Focus is YOUR Biz Dev.

America's Leading Biz Dev. Consultant

America's Leading Biz Dev. Consultant

Best,
John A. Fallone

Traininguru

Patient Determination

June 21, 2011

“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” — John Quincy Adams

Recently, within the Sales & Selling Innovators Network on LinkedIn, someone asked:

 How might a sales person  be persistent enough—-but not importunate nor bothersome at the same time?

The Right Follow-up Strategy:

There sometimes is a fine line between persistence and stalking. My rule of thumb is to err on the side of patient determination–by being creative, professional—-while always reminding myself regarding how I feel when pursued by someone following up, “touching base” or “checking in.”

When I’m a Prospective Buyer:

Striking the Proper Balance: There are times I express interest in a particular product or service, but for a number of reasons I may not be ready to buy when the sales person initially calls or emails me; however, a few weeks or months down the road when I AM ready–only the persistent sales professional will get my businessnot the one that gives up after calling or emailing me once or twice.

At the same time, the overly-pushy, aggressive hunter who shows no genuine interest in understanding my needs, or cannot fathom how my schedule or other factors might require me to wait, or whose clamorous, one-note pitch is excessive and burdensome, will not earn my business either. (If I start thinking that I’d prefer a root canal without any local anesthetic than hearing from you again–it’s over)!

Sending reminder emails coupled with interesting content–and a once every 2-3 week brief “checking in” phone message is OK.

Patient determination enables the sales professional to demonstrate he/she is neither a quitter, nor a predator. Try it–in my experience your career will have staying power–and over time you will close more sales than ever before.

America's Leading Biz Dev.. Consultant

John A. Fallone - Biz Dev. Consultant, CEO - Traininguru

Feel free to email me at jarfallone@gmail.com, call me at 203-274-6098 or click CONTACT US for more information.

Traininguru - Grow Sales--Lower Costs

"Our Biz Dev. Focus is YOUR Biz Dev."

The Power of Passion

June 17, 2011

“Nothing great in the world has ever been accomplished without passion.” – Hebbel

Passion, in the context of this post, may be defined as:

  • Strong affection for an object, idea or concept
  • The object of an intense desire, ardent affection
  • Profound, fervent enthusiasm

Are you passionate in your personal and business life?

Passion often translates into success.

It has been said:

“To be successful, you have to have your heart in your business, and your business in your heart.” – Thomas Watson, Sr.

Passion is associated with authenticity.

When someone is communicating with enthusiasm, they convey credibility—-demonstrating that they genuinely believe what they are saying.

Passion enhances the probability that a call to action will result in change.

Whether you are a sales professional, public speaker, minister delivering a sermon, politician or someone speaking with family and friends, communicating with passion will enable you to more easily reach into your audience’s heart—-fostering action.

The more intensely we feel about an idea or goal,  the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment. – Earl Nightingale

Goal fulfillment in a world of marketing, communication and sharing ideas is intimately connected with an inspiring  call to action that results in a desired change on the part of the audience.

Closing a sale, for example, involves several steps ultimately facilitating a key action on the part of the prospect—-signing the contact.

At the end of a passionate sermon, the minister will sometimes initiate an altar call  in which those who desire to make a new spiritual commitment to the LORD are invited to come forward publicly.

“Passion is the power that drives a call to action, resulting in change.” – Traininguru

If you genuinely believe your product, service, idea or message will bring value to your audience–communicating with passionate enthusiasm will dramatically impact your listeners,  increasing the likelihood that your appeals will result in the desired action.

Possessing and exhibiting genuine passion dramatically increases one’s ability to positively influence others.

Consider the Passion Principle next time you want to get your point across to facilitate change.

America's Leading Biz Dev. Consultant

John A. Fallone - America's Leading Biz Dev. Consultant

Speaking of change, if your business could actually benefit from one—-specifically increased sales, greater profits and lower costs, call me at 203-274-6098 for a FREE telephone consultation–or send an email to me at jarfallone@gmail.com

Grow Revenues--Lower Costs

Grow Revenues--Lower Costs

http://www.traininguru.com/
Grow Revenues–Lower Costs

Consulting Firms

January 10, 2011

Traininguru  America's Leading Biz Dev. Consultancy

Traininguru

It has been said:

A consultant is a man sent in after the battle, to bayonet the wounded.

A consultant is someone who takes a subject you understand and makes it sound confusing.

The unknown or uncredited authors making these comments strike a humorous chord that sounds a ring of truth.

There are indeed a myriad of “consulting firms” in the world and many describe themselves as “full service” consultancies.

If you own or operate a small or mid-sized company, what are the key issues or challenges that would prompt you to consider calling upon an outside consultant for assistance?

From our experience, in light of today’s uncertain economic climate, many organizations are seeking ways to grow revenue without increasing operating costs.

Traininguru  America's Leading Biz Dev. Consultacy

Growing Sales--Lowering Costs

Traininguru specializes in developing strategies that dramatically boost sales, lower turnover, improve customer service–and lower the cost of doing business.

Strategies and Solutions:

•             Biz Dev. Consulting: Identifying barriers to sales growth–formulating corrective measures to boost revenues while lowering costs

•             Strategic Marketing: Maximizing utilization of resources, messaging–positioning for competitive advantage.

•             Behavioral Competency Development: Developing high performing teams–yielding tangible business results.

•             Copywriting: Creating powerful, professional, captivating content, promoting your message–magnifying impact.

•             Keynote Speaking: Energizing, motivating, inspiring teams–fostering engagement, performance improvement.

The Traininguru Difference:

Other Consultancies often feed prospective clients and customers a load of complicated mumbo-jumbo or “consultant-speak”

Traininguru’s focus is the delivery of tangible business results:

  • exponentially growing revenue
  • improving customer service
  • reducing workforce turnover
  • increasing profits…

…while lowering operating costs

Traininguru Management:

America's Leading Biz Dev. Consultant

John A. Fallone. Founder - Traininguru

John A. Fallone is a Biz Dev. Consultant, marketing strategist, sales executive, turnaround specialist, training guru, motivational speaker, legendary sales manager, copywriter and Founder, President, & CEO of TRAININGURU. http://www.traininguru.com/ and http://www.InterpersonalTechnologyGroup.com

For more than 20 years Mr. Fallone has assisted successful entrepreneurs, CEOs & business leaders implement proven, powerful high growth strategies—while lowering costs, increasing profits, improving employee retention–and enhancing customer service.

Testimonials:

Recommendations: John Fallone, Traininguru

John is one of the most generous people that I have met online. He shares and promotes others without being asked, he knows how to connect people AND he is amazingly supportive. I am truly honored to have him in my center of influence. I have great respect for him personally and professionally.

Starr Hall, Publicist/Social Media Strategist/Keynote Speaker, Starr Hall Inc.

John has provided me with valuable assistance in helping us promote our Nutrition, Weight Control & Lifestyle Transformation business. He is an amazing, creative and persistent problem solver. He has a great sense of humor, is easy to work with — and he gets the job done. John’s marketing & business development recommendations have been instrumental in moving us forward, despite the challenges of the economy.  He is innovative, dependable and I recommend him to anyone who needs to profitably grow their business.

Doris Levy, Managing Principal, Weight Control, Nutrition & Lifestyle Change Clinic

John is a very inspirational role model. He possesses a storehouse of knowledge and real world experience in business strategy, sales, management and marketing. He leads by example, genuinely cares about his clients and helps them excel.  John Fallone is CEO of Traininguru, which is a Biz Dev. Consultancy that focuses on strategies to accelerate an organization’s revenue growth for little or no cost. If your sales need a boost, you owe it to yourself to reach out to John.

Dasha Bushmakin, Social Media Consultant

John and I serve on the board of a nonprofit institution and have worked together in that capacity for several years. The top three things that always amaze me about John are his eternal optimism, his natural ability to get along with everybody, and his endless stream of creative solutions to challenges. Besides this, John has a vast reservoir of experience across the board in sales, marketing, and management that he can draw from readily and that he freely shares with others. Finally, John is a selfless person of integrity with a great sense of humor.

Greg King, CFA, Head of iPath & Advisor Solutions, Barclays Capital

John Fallone is a positive, a high level, sales and marketing strategist, possessing persistence, creative problem solving and a “can-do” attitude; he has clearly demonstrated the ability to grow our company at an executive level.  His knowledge of marketing and market psychology has enabled us to build on success in existing markets, while his ability to identify and exploit new markets has facilitated the successful expansion of our business model. As a big picture thinker, his contributions to our organization have been invaluable.

Mike DeFiore, President, IT Group International

I had the opportunity to work with John Fallone both at both Holmes and National Guardian; at Holmes he was brought in to launch and grow a new National Accounts division…he recruited, mentored and directed a multi-faceted team of sales, operations and administrative professionals throughout North America.

His creative, hands-on leadership in fostering the rapid acquisition of multiple new, top-tier global clients was instrumental in boosting business valuation and positioning the company for profitable acquisition by Tyco International for $107.1 million. At National Guardian, John built a successful region within the National Account Division as VP and Regional Sales Manager. His innovative ideas, team building, negotiation skills, client-focus and “can-do” attitude facilitated a bold re-engineering strategy which ignited increases in sales, market share and profits.  John has great drive, humor and a passion for success. It was a pleasure working with him.

Jamie Haenggi, Chief Marketing Officer, Vonage

I had the privilege of working closely with John on a variety of marketing projects at National Guardian Security during his tenure as regional VP of national accounts. John was always a consummate professional in every aspect. I personally witnessed his exceptional sales skills at several industry trade shows and functions. His gentle manner and extraordinary ability to speak to each customer’s unique needs, resulted in some of the highest sales numbers in the company.

In addition to his sales skills, John exhibits an uncommon ability to work brilliantly with other people. Whether it is a sales presentation or an annual report, John always had something of value to add and was always quick to express his appreciation. He brings out the best in other people with his positive, can-do attitude. Of all the people I have had the pleasure of working with, John is one of the most professional and ethical people I have ever had the opportunity to know.

Lisa Cappabianca, Marketing Coordinator

Contact
John A. Fallone
President, Biz Dev. Consultant & CEO

Office:   1-203-274-6098
Mobile: 1-203-536-1093
jarfallone@gmail.com
_____________________________________
http://www.traininguru.com/
http://twitter.com/Traininguru
https://traininguru.wordpress.com
http://www.linkedin.com/in/johnafallone
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Grow Revenue–Lower Costs–Traininguru Testimonials

Many companies, including start-ups and small to mid-size organizations, make decisions regarding incentive pay for sales executives, account managers, sales/client support team members and others connected with the sales process.

In some cases the goal may be to implement a program for the first time; in other instances the objective may be to modify an existing plan.

Whenever incentive pay is being considered, it is wise to take into account at least three factors:

  • The definition of success
  • The nature of your selling systems
  • The role of management

THE DEFINITION OF SUCCESS:
A properly designed incentive program will align rewards, commissions, bonuses and other payments with organizational objectives. The chief–and most basic principle, is that sales, account executives and client support team members are given rewards for achieving results.

If the comp plan is appropriately linked with business strategy and objectives, the organization will be able to attract, motivate and retain the best and the brightest sales and client support team.

On the other hand, failure to define success will invariably lead to poor morale, employee turnover, lackluster productivity and increased cost of sales.

Some questions that need to be addressed are:

What is the organization endeavoring to accomplish? Are the business’s strategic interests and objectives aligned with the results you want your sales team to achieve? Are these results reasonably attainable—and do they realistically define “success” as it is communicated and understood by the sales team?

THE NATURE OF YOUR SELLING SYSTEMS

Sales professionals often speak of their unique style or method of selling. My many years as a sales executive and sales manager in a variety of industries attest to the fact that indeed there are as many different styles as there are personality types. Sales success is not dependent on any one style. I’ve observed many top performers who were “low key” individuals, and other highly productive individuals  who demonstrated a more outgoing and demonstrative demeanor.

Nevertheless, every organization needs to have a standardized selling system to which all representatives adhere. If you research virtually any successful company, you’ll find there is in place a series of tools, principals, procedures and methods that provide a foundation whereby success may maximized.

The selling system involves the manner in which a sales entity interfaces with prospects and clients. It also addresses how sales is integrated internally within an organization via sales support, account management, operations, IT, marketing, HR and other departments.

A CASE STUDY

Some time ago I did work for a technology company that specialized in serving multiple location businesses, including retailers.

National Account Managers had two key responsibilities: they were responsible for driving new business and for maintaining a single-point-of-contact with existing customers. Over time it became apparent that the most productive “hunter” type NAMs inevitably became bogged down by their own success; the more clients they acquired, the less time they had to prospect for new accounts, because the existing business they had sold required maintenance as well.

The traditional company “solution” to this problem had been to hire an additional NAM to pick up the slack and break up the existing NAM’s territory. The message that came through was that a productive, quota-busting NAM actually ended up being penalized for his or her success.

My recommendation to the CEO was that we introduce a pilot program in Boston where the NAM would be linked with a Client Support Representative (actually a NASR or National Account Support Rep) who would handle the single-point-of-contact duties, up-grades of systems, follow-up on new store or facility openings and ensure client needs and questions were handled in a professional and timely fashion.

I designed a compensation plan for the NASR position, including an incentive tied to all of the accounts sold by the NAM.

This new program more than doubled sales within nine months and eventually was brought to Dallas, Chicago, Ohio, Los Angeles, San Francisco and other key cities and sales grew 1000%.

In addition, customer service improved, client retention was phenomenal and employee turnover was brought down to a minimum. Most importantly, as revenues increased, the cost of sales plummeted.

In this instance, the selling system paradigm shifted to a team concept, aligning sales, support, technical services and operations. All offices used virtually identical methods, tools and approaches which were aligned with the business objective of acquiring, maintaining and retaining profitable national account business.

THE ROLE OF MANAGEMENT

Management support and involvement is crucial in order to maximize the effectiveness and success of any incentive pay program. It should be fully recognized and understood that incentive compensation for the sales team acknowledges their very unique challenges and contribution to the organization. Nothing happens until somebody sells something. Properly designed, incentive pay rewards those behaviors that produce the results desired by the company.

It is the sales manager’s job to train, direct, motivate and inspire members of the sales team to excellence.

A genuine sales management professional knows how to hire the right people up front, communicate effectively (including the details of the comp plan) and  mentor his or her people—ultimately  building  a most highly effective sales team.

Incentive pay, rightly designed and managed by a pro-active, hands-on professional sales manager, is a winning combination that will not only drive increased sales, but also improve morale, retention of employees and lower the cost of sales. Elimination of one or more of these factors will likely minimize, if not stifle a maximum positive impact.

Traininguru

John A. Fallone

JOHN A. FALLONE is a Biz Dev Consultant, Marketing Strategist, SEO Specialist, Sales Executive, business growth expert, turnaround specialist, motivational speaker, legendary sales manager, training specialist, copywriter and Founder, President, & CEO of Traininguru and THE HUMAN FACE OF TECHNOLOGY

TRAININGURU solves business and interpersonal problems, specializing in creating simple, yet highly effective business strategies to accelerate revenue growth while reducing costs.

For more than 20 years, John has assisted successful entrepreneurs, CEOs, business leaders and IT executives in the development and implementation of proven, powerful, high growth strategies that have exponentially boosted revenues and increased profits, while dramatically improving employee motivation and retention.

Contact:

John
_____________________________
John A. Fallone
President, Biz Dev Consultant & CEO

Office:  1-203-274-6098
Mobile: 1-203-536-1093
jarfallone@gmail.com
_____________________________________
http://www.traininguru.com/
http://twitter.com/Traininguru
https://traininguru.wordpress.com
http://www.linkedin.com/in/johnafallone
https://www.xing.com/profile/John_Fallone2
http://www.naymz.com/john_fallone_1540980
Facebook: http://www.facebook.com/Traininguru
Revenue Growth Specialists for Little or No Cost

DIANA*, at the age of 3, was in a local restaurant/bakery (that specialized in freshly-baked pies and homemade doughnuts) with her mom & brother.  She really wanted one of those sweet, tempting, greasy-fried delights very badly and proceeded to ask her mom for one, who quickly replied, “No, Diana — they’re not good for you!” Nevertheless, DRF (her initials) asked again…and again–and her mother finally warned, “DO NOT OPEN YOUR MOUTH AGAIN AND ASK FOR A DOUGHNUT–THE ANSWER IS NO!”

So Diana, aka, “Chickie,” (a nickname she despised, malevolently created by her brother, Mark**) began to think about it…she was wise enough to realize her mom was not about to give in should she attempt another verbal request…so she formulated a new plan to obtain the delicious goal she sought.

So Diana said, “Mommy, may I have a pencil?” Her mom was much more agreeable to that request. Taking a semi-crumpled napkin, Diana began the implementation of her crafty plan to secure her “just desserts” (pun intended).

So this tenacious, unrelenting 3 year old took the crude writing implement and slowly, carefully wrote the following message on a ketchup-smudged napkin:

MOMMY CAN I HAVE A DONAT?

Diana had accurately assessed the problem and knew her prospect (mom) quite well. Instead of continuing to nag her parent’s already committed heart, she disarmed her with surprise and tugged mommy’s heart-strings with the clever power of “cute.”

Despite the spelling issue, not only did Diana’s mother grant her bold request (after all, Diana technically did not break the DO NOT OPEN YOUR MOUTH AGAIN AND ASK FOR A DOUGHNUT prohibition), but her elder, very amazed, (4 year old) brother was also able to ride this exhilarating wave, grabbing onto Diana’s leadership coattails to taste his own sweet portion of what Stott brothers had to offer that morning.

Very impressive–a classic example of persistence, “changing the game” and influencing skills was manifested that very morning!

Click HERE to see where it all began! The moral of the story?

If at first you don’t succeed, even when you’ve tried, tried again:

  • Get into your prospect’s head and heart
  • Shift strategies accordingly

Diana happens to be my talented daughter, who masterminded this strategy twenty years ago.

* *Mark is my equally talented son who also manifested  signs of business acumen and strategic thinking at a very early age. I will be publishing  a narrative depicting his early, advanced proclivities shortly.

Think…and keep on persisting,

John
____________________
John A. Fallone
President & CEO
TRAININGURU
Office:   1-203-274-6098
Mobile: 1-203-536-1093
jarfallone@gmail.com
___________________________________
http://twitter.com/Traininguru
http://www.linkedin.com/in/johnafallone
https://www.xing.com/profile/John_Fallone2
Facebook:   http://profile.to/johnfallonetraininguru
http://www.naymz.com/search/john/fallone/1540980

https://traininguru.wordpress.com

I’ve recently had the privilege of learning a great deal from one of the most capable, energetic and forward-thinking trainer/ coaches on the scene today.  She is an author, publicist, charismatic  keynote speaker…and guru in her own right.

Her name is * Starr Hall.

Starr specializes in providing training and coaching relative to PR Campaigns,  Media,  Social Networking, Brand Image , Communication…and more.

Her website is   http://www.starrhall.com/

Her blog is a great resource and she is most generous in providing valuable tips, tools and information…FREE!

I’m a proud member of Starr Hall’s VIP Business Building Club

To join for free, go to:

http://www.starrhall.com/about/index.php

Anyone interested in building a brand …  or taking their business to a new level should check her out.

Her email address is Starr@StarrHall.com.

Caution! Be prepared to be Wowed!

Continuously learning,

John
____________________
John A. Fallone

President & CEO

TRAININGURU