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John A. Fallone: America's Leading Biz Dev Consultant

I recently wrote a piece for Associated Content, discussing the harsh realities facing the long-term unemployed in America today.

Entitled, The “Inconvenient Truth” Regarding America’s Long-Term Unemployment Situation, its subtitle is, What Neither Congress–nor the Media, Are Saying About America’s Long-term Unemployed. You may read it by clicking HERE

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Traininguru is a Biz Dev Consulting firm that solves business and interpersonal problems, specializing in creating simple, yet highly effective business strategies to accelerate revenue growth while reducing costs.

A Dilemma:  In today’s uncertain economic climate, many organizations are facing a dilemma, wondering if they should increase headcount to foster growth and revenue creation. Some are concerned that hesitating to do so may yield unintended consequences, sacrificing a possible competitive advantage if and when the economy begins to turn around. Additional employees can raise costs considerably, especially in connection with training, insurance and other benefits.

Traininguru is able to resolve this apparent “no-win situation.” For a fraction of what it would cost to bring on board even one additional employee, Traininguru’s strategies will increase revenues, lower costs–enabling small and midsized firms to remain competitive–and become more profitable.

Traditional cost-cutting measures employed by businesses can have an adverse impact on employee morale, customer service and sales.

Traininguru will review your organization’s Biz Dev Strategyidentify key barriers to sales growthand recommend the implementation of alternative methodologies that unleash accelerated sales, while reducing costs associated with the former approach to business development. 

For additional information about how to increase revenues, while lowering costs:


John A. Fallone
President, Biz Dev Consultant & CEO

Office:    1-203-274-6098
Mobile:   1-203-536-1093


What are the Considerations When Designing Incentive Compensation ?

Management must have a clear vision regarding what it wants to accomplish.

The ideal, properly designed incentive compensation plan for the sales team, consisting of base pay + incentives, will attract and retain top sales talent, reward behaviors that promote organizational objectives, improve morale, enhance customer service, increase revenues, deliver a respectable ROI—while lowering the cost of sales.

A poorly crafted incentive comp plan, on the other hand, will tend to have the opposite impact—and will be exceedingly costly in more ways than one.

After deciding specific revenue targets for the sales team, management must develop an appropriate  way to measure the desired results.

Once management acknowledges the importance of accomplishing these goals, the key is that they  make a commitment to pay a desirable incentive  for the achievement of  these clear, organizational objectives.

“Where there is no vision, the people perish…” Proverbs 29:18  – Lack of vision has resulted in many organizations perishing as well.

Unfortunately, many management teams do not design incentive compensation with the clearest  of visions as a point of departure. Hence, mistakes are all too common.

The Top 5 Mistakes in Designing Incentive Compensation

1). Failure to explain in writing—and in a meeting, the company’s compensation plan.

While this should be obvious, a written statement reflecting management’s philosophy regarding the idea behind the incentive plan, plus details how the program works, is crucial for getting off to a good start.

It is best to create written plan documents which include plan goals, definitions, payment structure, exceptions, assigned quotas—and whomever leads out in the compensation meeting should allow ample time and be prepared to answer all questions posed by the sales team.

2. Setting unreasonable quotas and uneven goals. Not clarifying which behaviors the company wishes to reinforce and reward is an indication that management is either “winging it,” immature, clueless or incompetent.  To maximize success and ROI, a sales incentive plan must be absolutely unambiguous, uncomplicated and fair—containing reasonably attainable goals.

If quotas and sales performance measures are not plainly and rationally standardized across a team of Account Executives, in no time flat, a spirit of discontent will permeate the ranks of the sales force. Interestingly, those who are the most diligent members of the team will tend to be most offended by management’s lack of fairness and failure to comprehend realities.

3. Failure to launch the plan in a progressive manner. Sales and Account Executives must be given adequate time to acclimate themselves to a new pay for performance comp plan. If you just decide to randomly  “start the program one day,” instead of promoting a gradual implementation, you can expect loads of trouble when unanticipated adjustments need to made, such as correcting quota inequities, clarifying objectives and other unanticipated comp plan glitches.    

4. Failure to creatively align the employee’s self-interest with the company’s business strategy and self-interest. After carefully defining the goals, objectives, delineating company strategy  and explaining how the sales team members’ performance is linked to company goals and objectives, the compensation plan must reward sales reps precisely for doing what you said you wanted them to do.

If there is any ambiguity regarding what sales team members are expected to do on order to reach the goals, get paid a bonus and commissions, you will impair the plan’s ability to drive consistent, sustainable accelerated revenues. A longer term negative impact will be poor morale and high turnover.

5. Designing an inappropriate type of incentive compensation for a particular worker category. This last mistake would almost appear to be ludicrous, absurd—even comical—if it weren’t such a disastrous flaw that is clearly no laughing matter.

However, if your goal is to inflict a severe wound to the life-blood of your organization (i.e. shrink the revenue stream and rapidly destroy credibility with clients and employees), pay attention to this grievous error…it could have a fatal, catastrophic impact on your revenue stream with little or no warning :

Team Sales/ Customer Relationship  Management

In the last several years, companies have recognized that you can exponentially grow sales and accelerate revenues by shifting to a multi-faceted, team sales/account management, support model.

A few years ago, I has the opportunity to work closely with a national technology company. One of my responsibilities was to create a Biz Dev. strategy to grow sales while simultaneously lowering costs.

I proposed the creation of a client support position that would handle day-to-day customer issues, after the National Account Manager landed a new account. The incentive compensation plan I designed consisted of a small override on the accounts that had been sold and handed off by the National Account Manager, to be paid out every quarter. In addition, any up-selling to these clients would reward the client support rep with a more generous commission on top of the quarterly bonus.

Client Support Incentive Compensation The client support incentive compensation was deliberately designed to NOT be associated with a quota assignment. The reason is simple—the support position is not a sales job! Competencies for client support and account management personnel  do not include the capacity to land new accounts or develop new business from scratch.

The best client support specialists and account managers serve as a a crucial, single point of contact for existing clients. They should possess superb communication and negotiation skills, but their focus should not be revenue growth–their priority should be Customer Relationship Management.

Customer Relationship Management CRM is extremely important because it costs significantly more money and  involves many more  resources to bring in brand new business, than it does to maintain existing accounts.

However, if an inferior, uninspired, exhausted, overburdened  or careless customer support team precipitates the loss of existing client business, the revenue disappears–and the higher cost “hunter” Account Executive program must go into high gear to generate new sales in an attempt to offset the lost revenue.

The Value of a High Performing Account Management Teams

A high performing team of Client Support , CRM Specialists and Account Managers ensures the revenue stream associated with existing clients remains intact—and even incrementally grows to the extent that upsells, upgrades and some new “farming” opportunities trickle in and are handled professionally.

Quota Based Incentive Compensation is Contraindicated for Customer Relationship Management Teams A quota in such circumstances only serves to distract the team from their chief, central, extremely critical, Customer Relations/Client Services/Account Management role: keeping existing accounts happy, solving their problems, offering valuable solutions—which translates into keeping the revenue engine flowing steadily!

Instituting an incentive comp plan involving a quota in a Customer Relations/farming/maintenance/account manager position is confusing and discourages  account management/client services team members.

Invariably, there are a few “satisfied” account managers who inevitably “luck out” with being handed an unusually hot book of business that almost automatically grows with minimal effort on their part. Needless to say it is not in the company’s overall best interest to place so much wonderful, flowing recurring revenue at risk–and in potentially serious jeopardy.

Why it is inappropriate to assign a quota to someone in a Customer Relationship Management Role.

If in order to get a decent bonus,  Account Managers end up to concentrating their primary efforts toward growing revenue,  the Customer Relationship Management/client retention strategy becomes severely compromised.

When Account Managers feel compelled to shift their focus to a sales/new business development scenario, overall client support tends to suffer. 

Such a shift is counter-productive, because it is downright dangerous to de-emphasize caring for the many existing clients whose business generates a stable flow of  revenue, in favor of concentrating on dealing with fewer accounts, with the hope of growing the revenue of the overall book of business.

Long Term Consequences: Eroded Client Relationships and Lost Revenues:

Initiating a quota based compensation plan for client services or account management teams will invariably result in deteriorating customer service, because the comp plan rewards revenue growth instead of  properly building, supporting, managing  and strengthening client relationships.

Is your company at risk?

Properly designed and appropriately implemented incentive compensation programs in the hands of a talented, professional team of sales representatives/account executives, will have a positive, tangible business impact, yielding exceptional sales growth; however, if your company is currently guilty of one or more of the Top 5 Mistakes in Designing Incentive Compensation, you may be at risk relative to losing a significant chunk of recurring revenue—or at best, you are not optimizing human capital—therefore not maximizing your potential for accelerating revenue growth, improving customer service, enhancing employee morale—while simultaneously lowering costs.

Traininguru, Training Guru Trainingguru

John A. Fallone: America's Leading Biz Dev Consultant

John A. Fallone is a Biz Dev. consultant, marketing strategist, Web Solutions Expert, sales and training executive, turnaround specialist, motivational speaker, legendary sales manager, copywriter and Founder, President, & CEO of TRAININGURU and THE HUMAN FACE OF TECHNOLOGY

For more than 20 years John has assisted successful entrepreneurs, CEOs, IT & business leaders implement proven, powerful high growth strategies—while lowering costs, increasing profits, improving employee retention and enhancing customer service.


John A. Fallone
President, Biz Dev Consultant & CEO

Office:  1-203-274-6098
Mobile: 1-203-536-1093
Grow Revenue–Lower Costs–Traininguru Testimonials



Give thanks to the LORD, call on His Name; make known among the nations what He has done.   Psalm 105:1

Despite the many challenges and difficulties we face as individuals; or in our families…our churches…as a nation–or in connection with the world as a whole; as long as we have the breath of life and consciousness, we have much for which to be thankful.

If we have food, clothing and a roof over our heads, we have bountiful blessings beyond the experience of many throughout this planet.

One of the greatest gifts we can impart to our children, spouses, friends, co-workers and church family is an attitude of gratitude.

Gratitude keeps our focus on blessings, strengthens us–and neutralizes negative thoughts; complaining weakens our faith, promoting envy and emotional instability.

A thankful heart is cultivated when we make a conscious effort to highlight the blessings we do have–and not fixating on what we do not have.

As many of us celebrate Thanksgiving,  may our focus, thoughts and prayers be on the multitude of blessings our Creator has bestowed upon us.

Finally, brethren, whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, dwell on these things.

–Philippians 4:8

Have Blessings & Thanksgiving Every Day,

Training Guru

John A. Fallone - Biz Dev Consultant - Traininguru

Warm Regards,

John A. Fallone
President, Biz Dev Consultant & CEO

Office:    1-203-274-6098
Mobile: 1-203-536-1093
Revenue Growth Specialists for Little or No Cost

Many companies, including start-ups and small to mid-size organizations, make decisions regarding incentive pay for sales executives, account managers, sales/client support team members and others connected with the sales process.

In some cases the goal may be to implement a program for the first time; in other instances the objective may be to modify an existing plan.

Whenever incentive pay is being considered, it is wise to take into account at least three factors:

  • The definition of success
  • The nature of your selling systems
  • The role of management

A properly designed incentive program will align rewards, commissions, bonuses and other payments with organizational objectives. The chief–and most basic principle, is that sales, account executives and client support team members are given rewards for achieving results.

If the comp plan is appropriately linked with business strategy and objectives, the organization will be able to attract, motivate and retain the best and the brightest sales and client support team.

On the other hand, failure to define success will invariably lead to poor morale, employee turnover, lackluster productivity and increased cost of sales.

Some questions that need to be addressed are:

What is the organization endeavoring to accomplish? Are the business’s strategic interests and objectives aligned with the results you want your sales team to achieve? Are these results reasonably attainable—and do they realistically define “success” as it is communicated and understood by the sales team?


Sales professionals often speak of their unique style or method of selling. My many years as a sales executive and sales manager in a variety of industries attest to the fact that indeed there are as many different styles as there are personality types. Sales success is not dependent on any one style. I’ve observed many top performers who were “low key” individuals, and other highly productive individuals  who demonstrated a more outgoing and demonstrative demeanor.

Nevertheless, every organization needs to have a standardized selling system to which all representatives adhere. If you research virtually any successful company, you’ll find there is in place a series of tools, principals, procedures and methods that provide a foundation whereby success may maximized.

The selling system involves the manner in which a sales entity interfaces with prospects and clients. It also addresses how sales is integrated internally within an organization via sales support, account management, operations, IT, marketing, HR and other departments.


Some time ago I did work for a technology company that specialized in serving multiple location businesses, including retailers.

National Account Managers had two key responsibilities: they were responsible for driving new business and for maintaining a single-point-of-contact with existing customers. Over time it became apparent that the most productive “hunter” type NAMs inevitably became bogged down by their own success; the more clients they acquired, the less time they had to prospect for new accounts, because the existing business they had sold required maintenance as well.

The traditional company “solution” to this problem had been to hire an additional NAM to pick up the slack and break up the existing NAM’s territory. The message that came through was that a productive, quota-busting NAM actually ended up being penalized for his or her success.

My recommendation to the CEO was that we introduce a pilot program in Boston where the NAM would be linked with a Client Support Representative (actually a NASR or National Account Support Rep) who would handle the single-point-of-contact duties, up-grades of systems, follow-up on new store or facility openings and ensure client needs and questions were handled in a professional and timely fashion.

I designed a compensation plan for the NASR position, including an incentive tied to all of the accounts sold by the NAM.

This new program more than doubled sales within nine months and eventually was brought to Dallas, Chicago, Ohio, Los Angeles, San Francisco and other key cities and sales grew 1000%.

In addition, customer service improved, client retention was phenomenal and employee turnover was brought down to a minimum. Most importantly, as revenues increased, the cost of sales plummeted.

In this instance, the selling system paradigm shifted to a team concept, aligning sales, support, technical services and operations. All offices used virtually identical methods, tools and approaches which were aligned with the business objective of acquiring, maintaining and retaining profitable national account business.


Management support and involvement is crucial in order to maximize the effectiveness and success of any incentive pay program. It should be fully recognized and understood that incentive compensation for the sales team acknowledges their very unique challenges and contribution to the organization. Nothing happens until somebody sells something. Properly designed, incentive pay rewards those behaviors that produce the results desired by the company.

It is the sales manager’s job to train, direct, motivate and inspire members of the sales team to excellence.

A genuine sales management professional knows how to hire the right people up front, communicate effectively (including the details of the comp plan) and  mentor his or her people—ultimately  building  a most highly effective sales team.

Incentive pay, rightly designed and managed by a pro-active, hands-on professional sales manager, is a winning combination that will not only drive increased sales, but also improve morale, retention of employees and lower the cost of sales. Elimination of one or more of these factors will likely minimize, if not stifle a maximum positive impact.


John A. Fallone

JOHN A. FALLONE is a Biz Dev Consultant, Marketing Strategist, SEO Specialist, Sales Executive, business growth expert, turnaround specialist, motivational speaker, legendary sales manager, training specialist, copywriter and Founder, President, & CEO of Traininguru and THE HUMAN FACE OF TECHNOLOGY

TRAININGURU solves business and interpersonal problems, specializing in creating simple, yet highly effective business strategies to accelerate revenue growth while reducing costs.

For more than 20 years, John has assisted successful entrepreneurs, CEOs, business leaders and IT executives in the development and implementation of proven, powerful, high growth strategies that have exponentially boosted revenues and increased profits, while dramatically improving employee motivation and retention.


John A. Fallone
President, Biz Dev Consultant & CEO

Office:  1-203-274-6098
Mobile: 1-203-536-1093
Revenue Growth Specialists for Little or No Cost

We should be thankful for all blessings, especially those disguised as obstacles, disappointments and annoyances; since The Almighty promises neither to test us, nor permit us to be subject to temptations that are beyond our ability to bear, challenges are God-sanctioned opportunities to build character, strength, courage and an array of competencies that will enhance our lives — and assist us in blessing others.John A. Fallone

When facing adversity, we are granted a unique opportunity to respond in a manner that stretches our “human resources,” as we grasp the unlimited Power of The One Who specializes in Impossible Solutions. John A. Fallone

DIANA*, at the age of 3, was in a local restaurant/bakery (that specialized in freshly-baked pies and homemade doughnuts) with her mom & brother.  She really wanted one of those sweet, tempting, greasy-fried delights very badly and proceeded to ask her mom for one, who quickly replied, “No, Diana — they’re not good for you!” Nevertheless, DRF (her initials) asked again…and again–and her mother finally warned, “DO NOT OPEN YOUR MOUTH AGAIN AND ASK FOR A DOUGHNUT–THE ANSWER IS NO!”

So Diana, aka, “Chickie,” (a nickname she despised, malevolently created by her brother, Mark**) began to think about it…she was wise enough to realize her mom was not about to give in should she attempt another verbal request…so she formulated a new plan to obtain the delicious goal she sought.

So Diana said, “Mommy, may I have a pencil?” Her mom was much more agreeable to that request. Taking a semi-crumpled napkin, Diana began the implementation of her crafty plan to secure her “just desserts” (pun intended).

So this tenacious, unrelenting 3 year old took the crude writing implement and slowly, carefully wrote the following message on a ketchup-smudged napkin:


Diana had accurately assessed the problem and knew her prospect (mom) quite well. Instead of continuing to nag her parent’s already committed heart, she disarmed her with surprise and tugged mommy’s heart-strings with the clever power of “cute.”

Despite the spelling issue, not only did Diana’s mother grant her bold request (after all, Diana technically did not break the DO NOT OPEN YOUR MOUTH AGAIN AND ASK FOR A DOUGHNUT prohibition), but her elder, very amazed, (4 year old) brother was also able to ride this exhilarating wave, grabbing onto Diana’s leadership coattails to taste his own sweet portion of what Stott brothers had to offer that morning.

Very impressive–a classic example of persistence, “changing the game” and influencing skills was manifested that very morning!

Click HERE to see where it all began! The moral of the story?

If at first you don’t succeed, even when you’ve tried, tried again:

  • Get into your prospect’s head and heart
  • Shift strategies accordingly

Diana happens to be my talented daughter, who masterminded this strategy twenty years ago.

* *Mark is my equally talented son who also manifested  signs of business acumen and strategic thinking at a very early age. I will be publishing  a narrative depicting his early, advanced proclivities shortly.

Think…and keep on persisting,

John A. Fallone
President & CEO
Office:   1-203-274-6098
Mobile: 1-203-536-1093

Today marks the 20th Anniversary of the Berlin Wall being torn down, yet very little has been mentioned in the news regarding the historic speech President Ronald Reagan had given in 1987 in front of the Brandenburg Gate.

Despite the concerns of “politically correct” politicians and pundits at the time (including many from in his own party), Reagan did not shrink from challenging the Soviets to offer a tangible sign of their sincerity regarding the cause of Liberty and world peace. When our President boldly exclaimed, “Mr. Gorbachev tear down this wall…” he demonstrated the kind of strength and leadership that seems to be lacking in the political arena today.You may view and listen to a portion of the speech by clicking: